Monday, March 12, 2018

COVER REVEAL: Road to Gretna Green

I'm excited to announce my upcoming novella in the Road to Gretna Green collection with Lucinda Brant and Julie Daines.

Coming May 15, 2018. You can pre-order on Amazon.

Here's the cover!

Wednesday, February 14, 2018

USA Today Bestseller!

I neglected to add this announcement to my blog, and I wanted it connected to my other USA Today bestseller posts. 

I'm excited that the Murder & Mayhem boxed set hit #22 on the USA Today Bestseller List on November 16, 2017. My full-length thriller Poetic Justice was published in this boxed set (and is now available as a standalone). The Murder & Mayhem boxed set sold over 36,000 copies, placing above five other books in adult fiction that week that were included on the New York Times list. Because the NY Times list is editorially culled, publications such as boxed sets are typically left off. I think the most recent boxed set to be included on the NY Times list was in January 2017.

The USA Today list has two main requirements: 1. sales numbers, 2. wide distribution. The format of the book (or boxed set) can be e-book only, or a combination of e-book, paperback, and or hardcover. The books have to be "widely distributed"--in other words, selling good numbers on both Kindle, Nook, iBooks, Kobo, and GooglePlay.

If you go to Amazon on any given day (or any given hour, for that matter), and pull up the Top 100 selling books, then look up the publishers. What do you see? In my research, I've found that about 20% of the Top 100 titles on Amazon are Apub titles. (Apub = Amazon imprints that operate as traditional publishing imprints. An author typically needs an agent to submit. Advances are offered. Contracts include foreign rights sales, audio production, print production, and e-book production--exclusive to the Kindle Unlimited program). These Apub titles include the imprints of Thomas & Mercer, 47 North, Montlake, Lake Union, Skyscape, etc. Full list here.

Since Apub publishes their e-books to Kindle Unlimited (meaning Kindle only), it's very rare to see an Apub book on the USA Today list, and even more rare on the New York Times list. Most of the Apub book sales are e-book/Kindle sales. So an author would really have to be hitting it out of the park to garner a high number of print sales as well on other distribution sites such as Barnes & Noble. This is why you won't see these 20/100 bestsellers on Amazon on the national bestseller charts . . . except for the Wall Street Journal. They take the best of all worlds. Distribution isn't dictated. Purely sales. This also means that Wall Street Journal bestsellers are selling an incredible amount.

Remember how the Murder & Mayhem sold over 36,000 copies in a single week? This number wasn't even high enough to get onto the Wall Street Journal list. (I believe we were very close, maybe 1,000 or 2,000 off.) 

It's staggering to think about.

Recently, Amazon (I believe in answer to the editorially culled list of New York Times and the distribution restrictions of USA Today), has created their own elite bestseller list called Amazon Charts. There are two categories: Best in sales, and Most Read. That's it. Check out Amazon Charts here. It's fun to see which books are hitting all lists, and which books are selling like crazy, yet are ignored by the other national bestseller lists. I'm sure the authors can take solace in their royalty checks, growing amount of readers, and movie deals ;-)

I'd also like to address some questions that authors might have. Yes, the Murder & Mayhem boxed set had 20 authors in it, and yes, we priced it at $0.99 for the first week of release, then the boxed set went up to retail price. This was done as a promotional effort in order to cross-promote readership, bring new readers to our thriller stories with very low risk ($0.99 cent risk), and some of the authors were hoping to get a "USA Today bestseller status" on their writing resume. 

Some might consider this "gaming the system," when in fact, all publishers and authors are looking for ways to increase exposure, increase readership, increase sales. Publishers will offer free Advance Reader Copies to reviewers. Publishers will pay for Publisher's Weekly, Book Life, and Kirkus Review ads. Publishers will pay for reviews (that are to be unbiased, or course). Publishers will buy advertising on Facebook, Instagram, and hire publicists to run social media campaigns. 

Discounting a title is simply a marketing strategy. 

More than you probably wanted to know, but information is education, and education promotes success.

Monday, January 8, 2018

COVER REVEAL for Pine Valley series

Happy New Year! I'm excited to announce my new contemporary romance series: Pine Valley Novels. The first book will debuting Valentine's Day (2018), I hope you'll love these stories as much as I've loved writing them.

First up, Worth the Risk. Pre-order on Amazon here:

Here are the first 3 covers of the series:

2018 Release Dates:

Worth the Risk: February 14, 2018
Where I Belong: April 17, 2018
Say You Love Me: June 12, 2018

Wednesday, December 6, 2017


Today I submitted my next biblical novel: ANNA THE PROPHETESS! Hoping for a fall 2018 release. Here's my submission letter to the publisher.

Dear ****,
I’m excited to submit my next biblical novel, tentatively titled ANNA THE PROPHETESS.

Anna is the only woman called a prophetess in the Gospels. Anna became a widow after a seven-year marriage, and there is no mention of whether she has children, a grave challenge in Ancient Israel. Anna is, therefore, a woman whose life took a painful, unexpected turn.

 In ANNA THE PROPHETESS, Anna continues in her devotion to the Lord despite her challenges and determines to serve Him the remainder of her days. In Luke 2:36–38, we read about a remarkable event in which Mary and Joseph take their infant son to the temple for the purification rites. There, they are greeted by Anna, who then prophesies of His divinity.

Interconnected with Anna’s story of devotion is the story of her great-niece, Julia. The lives of these two faithful women intersect as they each search for the Lord’s will in their lives and develop their testimonies of the Savior.

I hope readers will be drawn towards Anna’s character, both as an affirming story about the divinity of women, and her example of faithfully enduring to the end while embracing the light of the Savior.

My best,
Heather Moore

Also, RUTH is now up for sale. Hope you enjoy it!

Saturday, October 28, 2017

Cover reveal for RUTH

Here's the beautiful cover for Ruth, my next biblical novel, published by Covenant Communications. The book will be released December 2017!

Cover reveal for A Grand Tour!

Coming November 17! A Grand Tour is a collection of Victorian novellas that I wrote with Anthea Lawson and Jennifer Moore (Are we related? We are both married into our "Moore" names, but her father is a cousin to my aunt's husband...).

Here's the beautiful cover, photography by Richard Jenkins, cover design by Rachael Anderson. Check it out on Amazon.

Saturday, September 2, 2017

Cover Reveal for Happily Ever After!

Check out the awesome cover!

Our Happily Ever After Collection is now on sale! This is another anthology in our Timeless Romance Anthology series.

You'll love this collection of Six Fairy Tale Romance Novellas by New York Times bestseller Jessica Day George, Julie Wright, Sarah M. Eden, Julie Daines, Heather B. Moore, and Annette Lyon